Want Better Trade Show Results? – Expand Your Market


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Albert Einstein once said “The definition of insanity is doing the same thing over and over again, but expecting different results”.

This is especially true for most companies that exhibit at trade shows.  We see the same programs, going to the same shows, with the same booth, and then realizing they aren’t getting different trade show results.  So we put together 5 steps to exploring, evaluating, and trying new events that may drastically improve your company’s trade show results.

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Trade Show Staffing Essentials

Trade Show Staffing Essentials

Despite your best efforts, poor staffers can sink your trade show ship. 85% of an exhibitor’s success hinges on the performance of its booth staff. Despite its importance only 26 percent of exhibitors conduct trade show staff training for all or most of their events! We put together several trade show staffing essentials that are necessary for your team to be effective at your next trade show.  Continue reading

4 Ways to Keep Your Exhibit Fresh on a Budget

For a number of reasons it may not be the best time for a new trade show exhibit build. You may feel your existing properties are looking worn or additional parts and pieces may have clouded your message over the years. This is a problem many companies face and they wonder how they can reinvent their trade show exhibits. We put together a list of cost effective ways to keep your exhibit fresh with your annual budget in mind. Continue reading

How to Achieve the Results You Really Want From Your Next Exhibit Design

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Ready to build your new property? A little communication goes a long way.

It’s finally time: senior management have green-lit your plan for a new exhibit design, and you couldn’t be more excited. Time to write and send that RFP you’ve been crafting mentally for months. But as you hit “send” and await responses, the nervousness sets in. How can you really be sure you’ll get exactly the exhibit design you’re hoping for out of this process? Will your partner truly understand your vision and bring it to life?
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Xfinity Space Ready for Opening Day

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When Comcast was ready to refresh and repurpose their Fundamentals Deck at US Cellular Field, EDE worked closely with GMR Marketing and the Chicago White Sox to renovate the space. In just 4 weeks, our team provided in-house engineering, demo, fabrication, paint, graphics, and lighting to update the sponsored space.

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Expanding the Virtual Reality Experience

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Virtual Reality can entertain us, connect us, and revolutionize our view of the world– but for how long? Typically, an attendee at a trade show or event will get to experience a brand’s virtual reality for just a few short minutes. Although they will probably be entertained and impressed with your brand, they can’t take this experience with them. Attendees might spread the word to a few of their friends and colleagues, but it all stops there. This year together with Interface, we came up with a solution–a way for attendees to literally take their Virtual Reality experience away with them and share that same experience with anyone. Anywhere. Anytime.

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Success is More than just the Exhibit: Post Show Checklist

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Back in October, we explored how to make a pre-show game plan before exhibiting at a trade show. Now, we are going to speak about the post show checklist and how to qualify, measure and follow up on the leads acquired through the show. Setting clear expectations and goals for what you want out of the experience will help you evaluate your success after the event. Whether it’s the number and quality of generated leads or the overall impact of your presence and branding, define your metrics to keep your team focused and your investment worthwhile.

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Success is More than just the Exhibit: Making a Pre-Show Game Plan

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Exhibiting at a trade show is one of the best strategies to market your products and services to a large, specified group of potential customers. Trade show exhibits give you a unique sales opportunity that can help you generate new leads, check out the competition, get publicity, and do some networking. We’ve covered that subject in our “How to Justify Your Trade Show Program” blog entry 6 months ago. The following are our thoughts on how to maximize the impact of your trade show program on important attendees. As with anything marketable, the key is maximizing the time and money you spend on targeted attendees. But before you accomplish anything, you must plan carefully and promote your presence even before the show.

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