Trade Show Staffing Essentials

Trade Show Staffing Essentials

Despite your best efforts, poor staffers can sink your trade show ship. 85% of an exhibitor’s success hinges on the performance of its booth staff. Despite its importance only 26 percent of exhibitors conduct trade show staff training for all or most of their events! We put together several trade show staffing essentials that are necessary for your team to be effective at your next trade show.  Continue reading

How to Achieve the Results You Really Want From Your Next Exhibit Design

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Ready to build your new property? A little communication goes a long way.

It’s finally time: senior management have green-lit your plan for a new exhibit design, and you couldn’t be more excited. Time to write and send that RFP you’ve been crafting mentally for months. But as you hit “send” and await responses, the nervousness sets in. How can you really be sure you’ll get exactly the exhibit design you’re hoping for out of this process? Will your partner truly understand your vision and bring it to life?
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Success is More than just the Exhibit: Making a Pre-Show Game Plan

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Exhibiting at a trade show is one of the best strategies to market your products and services to a large, specified group of potential customers. Trade show exhibits give you a unique sales opportunity that can help you generate new leads, check out the competition, get publicity, and do some networking. We’ve covered that subject in our “How to Justify Your Trade Show Program” blog entry 6 months ago. The following are our thoughts on how to maximize the impact of your trade show program on important attendees. As with anything marketable, the key is maximizing the time and money you spend on targeted attendees. But before you accomplish anything, you must plan carefully and promote your presence even before the show.

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