How Breaking The Mold Led to Record Sales Pipeline Growth in this Medical Trade Show Booth!

Medical trade show booths are filled with complex machinery that looks cold and uninviting.

Intelerad Medical Systems needed a welcoming exhibit that would invite visitors in and stand out from the crowd. Their main goal was to hold meetings in their exhibit and drive pipeline.

While RSNA took place in Chicago, our exhibit was actually inspired by a nature park on the other side of the globe – Singapore’s Gardens by the Bay.

We were captivated by the structures there and imitated their cozy shape with a tree-like canopy hanging over the exhibit.

We designed and built a custom 50’ x 70’ exhibit that provided both engaging public spaces and welcoming private spaces for Intelerad to hold meetings. Every detail from the warm colors to the comfortable seating was designed to make visitors stick around and chat with Intelerad’s representatives.

Intelerad trade show with red chairs in a semicircle

In addition to the physical exhibit, we wanted to create an engaging hybrid experience for those who couldn’t attend the show in person.

We built a camera into the overhead hanging signage to record the theater sessions for future use.

Intelerad ended up beating their sales goal of 260 meetings, capturing over 600 leads, and generating record growth for their sales pipeline. Beating their goal by 135%! All proving your medical trade show booth can break the mold