How FORTNA Stole the Show at Modex with Transparency and Tech!

FORTNA set out to redefine their presence at Modex with a cutting-edge exhibit that embodied their commitment to transparency!

The goals for Modex:

Create an immersive experience that attendees could not miss.
Design a second-story private meeting area with flexible conference rooms.
Offer a luxurious hospitality area that facilitated informal meetings and networking.
Redefine their presence with an exhibit that embodied their commitment to transparency and innovation.

Grand Entrance: A Beacon of Innovation!

A 20-foot-tall entrance, adorned with a stylized ‘A,’ beckoned attendees and set the stage for the immersive experience within. A striking 14-by-24-foot transparent LED screen showcased FORTNA’s capabilities, captivating visitors and illustrating the theme of transparency.

Immersive and Informative Environment

The entrance was an ode to the new logo. A larger-than-life interpretation of the FORTNA “A” and the movement forward with their logo mark. The start of the attendee journey began with the first step into the A! As attendees walked into the space, they were welcomed by two massive screens.

Transition to Hospitality: Luxury and Comfort

Toward the rear of the exhibit, a transformation occurred, leading from a technical showcase to a luxurious hospitality space. Dark carpet, black walls, and intricate lighting set the stage for relaxation and connection, with bourbon drinks paying homage to FORTNA’s Louisville office.

Transparent Design Elements

A clever design choice further enhanced the feeling of transparency and spaciousness — the front of the hospitality area featured a two-way mirror wall, providing glimpses into the bustling center of the exhibit.

Versatile Meeting Spaces

The exhibit’s versatility was showcased with a second level boasting 3 private meeting rooms. The walls between two of the rooms swung open to accommodate large groups. The flexibility of the space proved invaluable for hosting key accounts and fostering meaningful connections.

A Dynamic Environment for Engagement

FORTNA’s exhibit not only showcased their commitment to transparency and innovation but also provided a dynamic environment for engagement, networking, and collaboration.