PaceMate Hits the Heart of Event Marketing

PaceMate needed a booth with a modern look that would make a splash among other big brand names at HRS.

The goals for HRS:

Deliver a modern design that stood out among its competitors.
Communicate the innovative essence of PaceMate’s offerings.

Bold Branding: At the Heart of Things!

EDE designed the exhibit using PaceMate’s bold red brand color to stand out on the show floor among more sterile environments. A large overhead sign immediately branded the environment and attracted attention.

Streamlined Flow: A Guided Journey from Greeting to Expert Insights

The booth was streamlined to maximize the attendee experience, starting with a warm greeting at the reception desk. Attendees were then guided to a demo station, followed by an in-depth talk from experts in a theater setting.

Memorable Takeaway: Custom Luggage Tags Cap Off a Unique Experience

To cap off their visit, attendees received a custom engraved luggage tag, ensuring they had a memorable takeaway from their experience.

Impact: In PaceMate’s Own Words

Fun. Committed. Creative. That’s how PaceMate described EDE’s partnership. “No matter what you do as an event marketer, there’s always some issue you run into at an event. And EDE is there to help solve that problem — no matter what it is. That’s incredible!”