Sphere needed to deliver a sleek and engaging booth experience that effectively showcased their cutting-edge cybersecurity solutions in a unique space between halls.
The goals for RSA:
- Effectively communicate Sphere’s unique cybersecurity solutions to prospects.
- Capture attention and create a lasting impression in a competitive event space.
- Foster an inviting environment for meaningful customer engagement and conversations.
Standout Design to Capture Attention
Between the two main halls of RSA and despite the booth’s modest 10-by-20-foot size, Sphere managed to make an outsized impact with a bold 3D logo that immediately branded the space and stopped people in their tracks.
Clear Messaging to Highlight Expertise
The booth featured warm wood tones, a blue backwall, and a design that exuded quiet sophistication, standing in stark contrast to the overwhelming lights and sounds of the surrounding show floor. Sphere’s booth design focused on clarity and communication. With the integration of product demos and easy-to-navigate displays, the booth conveyed complex cybersecurity solutions in a way that was approachable and easy to understand.
Engaging Atmosphere to Foster Connection
This thoughtful design and warm environment fostered one-on-one interactions, ensuring attendees left with a solid understanding of Sphere’s value in the cybersecurity landscape.
Impact: In Sphere’s Words
Sphere described their partnership with EDE as “seamless, attentive, and phenomenal.” This booth demonstrates that regardless of booth size, a smart design with flawless execution can significantly elevate a brand’s presence on even the busiest show floors.
End-to-End Exhibit Services From Ideation to Installation — Our Scope
Custom Design
Fabrication
Attendee Journey
Experiential Technology
Video Production
Content Design + Production
Shipping + Logistics
Installation + Dismantle
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